For People Over 40 With A Day Job And A Dream
Build a $5K/Month Online Lifestyle Business You Love,
In 100 Days
Without bro-marketing BS, chasing viral posts, or gurus half your age who've never held a real job.
THE 100-DAY LIVE CONTAINER — STARTS MAY 4TH.
10 spots. Monday live sessions. Tuesday Mastermind. 100 days. $1,999.
Most People Complicate Things,
When All You Need Are 3 Steps
Most People Complicate Things, When All You Need
Are 3 Steps
Most programs dump 47 modules on you and disappear.
The Heart Brand Blueprint takes you through 3 clear phases,
identity first, then presence, then income.
Three phases. 14 weeks. One clear finish line.
And a coach doing it alongside you every step of the way.
The
Heart Brand Blueprint
Has 3 Key Features
This Is What Makes The Heart Brand Blueprint Different From Everything Else You've Seen
Most programs give you modules and a Facebook group.
Here's what you actually get.
This is the key feautures where
you'll be dreams into a successful,
purpose-driven YouTube brand.
The Tuesday Mastermind
The Tuesday Mastermind
Every Tuesday, 4pm GMT, I show up live for 2 hours. We review your data, workshop your content, solve your sticking points together. My students say this is the best part. It never stops.
Lifetime Support
Lifetime Support
The Quarterly Sprint System. Four live sprints per year — full 6-week training in Q1, YouTube focus in Q2, business and monetisation in Q3, community-chosen in Q4. Every sprint recorded. Miss nothing.
Full Program +Secret Podcast
Full Program +Secret Podcast
Every Tuesday session becomes a private 20-minute podcast, real talk, real breakthroughs, delivered to your ears.
Plus lifetime access to all 12 modules and every future update.
Your Coach Shows Up.Every Week. Forever!
This is what separates the Heart Brand Blueprint
from every other program you've looked at.
Steven Delivers The Training
Whether it's a sprint, a container, or a masterclass, you get Steven. Not a team member. Not a recorded module.
Steven, live, teaching what he's actually built.
That's not standard in this industry. It should be.
Steven Show Up Every Tuesday
Two hours. Live.
Your questions, your data, your content, your breakthroughs.
We workshop it together. Every week.
Steven's In The Community
Direct messaging support throughout your 100 days.
Questions, sticking points, quick wins — answered personally by Steven.
You're not alone from day one.
You Get Steven. So You Succeed.
In most programs, the guru sells it, then disappears. You get promises of access that never materialise. Not here.
Steven show's up because your success is his success. And when you finish this program, you won't need another course, another coach, or another guru ever again.
The Support Doesn't Stop. EVER.
Here's what's waiting for you inside the Heart Brand Blueprint community.
The Tuesday Mastermind
Tuesdays, forever.
2 hours live with Steven — reviewing data, workshopping content, answering questions.
The heartbeat of the whole program.
The Secret Podcast
Every Tuesday session becomes a private 20 minute conversational podcast.
Real talk, real breakthroughs,yours to keep and listen back to anytime.
The Sprint System
Four focused live sprints per year.
Full training, YouTube, business, and community, chosen. Every sprint recorded. You never miss a thing.
Who This Is Perfect For
Who This
Is Perfect For
You're over 40, still in a job, and you know you have something worth building. Sound familiar?
Solopreneurs over 40 escaping the 9-5 grind to build a heart-led business.
You've climbed the ladder and realised it's leaning against the wrong wall. You're ready to build something that's yours.
You need flexibility more than you need a corner office. You want income that fits around your life, not the other way around.
You've changed direction before. Now you want to build something with staying power using what you've already learned.
You've got the experience but the inner voice keeps asking "who am I to do this?" This was built for exactly that feeling.
Imagine The Transformation
That Awaits You.
Before
❌ Watching people half your age build online businesses and wondering why that can't be you.
❌ Knowing you have valuable experience but having no idea how to package or sell it.
❌ Overwhelmed by the tech, the tactics, and the noise — not knowing where to start.
❌ Feeling like you've left it too late, or that the online world wasn't built for someone like you.
After
✅ Identity: You know exactly who you are, what you stand for, and who you're built to serve. No more guessing.
✅ Momentum: Your first videos are live. Your audience is growing. Your first clients are coming in — some before your channel even launches.
✅ Income: A real $5K/month business built around your expertise, your story, and your life — not someone else's template.
✅ Freedom: A coach in your corner every Tuesday and a community behind you every day. You're not doing this alone.
4.9/5 star reviews
Introducing
"THE HEART BRAND BLUEPRINT"
Former Police Detective.
12-year Personal Brand builder.
Someone who was lost at 34 and built £126K in his first year at 37.
Steven built the Heart Brand Blueprint because he couldn't find this program when he needed it.
✅ So he created the guide he wished he'd had.
❌ No bro-marketing.
❌ No overnight promises.
Just a proven roadmap from someone who's actually lived every step of it, and 250+ students who are living proof it works.
Here's everything inside:
✅ 12-module Heart Brand Blueprint program — Awaken. Position. Champion. Lifetime access including all future updates.
✅ The Tuesday Mastermind — Forever. Every Tuesday, 2 hours live with Steven. Your data, your content, your questions. This never stops.
✅ 100-Day DM Support — Direct access to Steven via DM for your first 100 days.
✅ AI Tools and Custom GPTs — The Hidden Asset Finder, the Heart Brand Script GPT, and tools built specifically for this system.
✅ Quarterly Sprint System — Four focused live sprints per year. Full recordings. You never miss a thing.
✅ The Secret Podcast — Every Tuesday session becomes a private 20-minute podcast. Yours to keep.
✅ Heart Brand Academy Community — Peer support, video reviews, accountability.
✅ Founders Cohort Masterclass Replays — Hit the ground running from day one.
✅ Courage Before Confidence Program — The mindset and camera work that unlocks everything else.
Total value: $10,800+
Your Investment Today $1999
or Payment Plan ( 4X $500 )
REAL RESULTS
What Happens When You Show Up
And Do The Work
COURSE MODULES
12 Modules. Three Phases. One Clear Path.
Module 1:
Why Everything Starts With You — Not Your Niche
Discover your Heart Brand — the intersection of your passion, expertise, and purpose. Identity before action, always.
Module 2:
How To Find The People Who Already Need What You Know
Get crystal clear on who you're built to serve and what they desperately need from someone like you.
Module 3:
The Mission That Gets You Out Of Bed At 5am
Define your legacy, set your 100-day targets, and build the roadmap that gives every action a reason.
Module 4:
Never Run Out Of Things To Say Again
Never stare at a blank screen again. Build a content system that generates ideas from your own lived experience.
Module 5:
The Thumbnail And Title Formula Behind 400K+ Views
Learn the exact formula behind videos that get clicked — straight from two videos with over 400K combined views.
Module 6:
How To Make A Video That Sells While You Sleep
Hook, story, call to action. The IMPRINT method for creating content that moves people from viewer to client.
Module 7:
our First 12 Videos — Planned, Scripted, Ready To Film
Your complete launch roadmap. Twelve videos, planned and ready. No perfectionism. No procrastination. Just go.
Module 8:
Let AI Do The Heavy Lifting — Without Losing Your Voice
Use AI to research, script, repurpose and scale — without losing your voice or your authenticity.
Module 9:
The Business That Runs While You Live Your Life
Systems, automation, and structure so your business grows even when you're not at your desk.
Module 10:
Turn What You Know Into What They'll Pay For
Package your knowledge into offers that sell consistently — from entry-level to high ticket.
Module 11:
Attract Clients Without Chasing, Cold Calling Or Ads
Build a client pipeline that works through trust, content, and relationship — not cold outreach or paid ads.
Module 12:
Scale Without Sacrifice — The Heart Brand Value Ladder
The Heart Brand Value Ladder. Build a business that grows with you — not one that consumes you.
ONE MORE THING
The Bonuses That Accelerate Everything
Get These Amazing Bonuses As A
Gift From Steven...
BONUS #1
Founders Cohort
Masterclasses
Every live cohort session ever run — recorded and ready for you from day one. Don't wait for the next sprint to start learning. Hit the ground running with hours of real coaching, real questions, and real breakthroughs from members who've been exactly where you are.
BONUS #2
AI Tools and Custom GPTs
The Hidden Asset Finder GPT, the Heart Brand Script GPT, and custom AI tools (Heart Brand Oracles) built specifically for this system.
These accelerate every step — from finding your business idea to scripting your videos.
BONUS #3
Heart Brand Academy
Community
Your people are in here. Peer support, accountability, video reviews from Steven and fellow members, and the kind of community that actually shows up for each other. Built for people over 40 who are done doing this alone.
BONUS #4
Unlock Courage Before Confidence
The biggest barrier to getting started isn't strategy — it's showing up on camera. The Courage Before Confidence program tackles the inner game first, so when you hit record you're ready. Includes advanced camera confidence coaching that takes you from awkward to authentic.
This Is Who I Am And Why I Can Show You This
ABOUT ME, STEVEN
I'm Steven Thompson.
At 34 I walked away from 10 years in the police — 8 as a detective.
I spent the next 3 years lost, job-hopping through sales and marketing trying to figure out who I was without the badge.
At 37 I bootstrapped Big Daddy Digital. Over 12 years I worked with everyone from local businesses to corporates, coached 120+ business owners in personal brand and social media — including building the content strategy for Linzi Boyd, founder of One Earth and author of Brand Famous.
By 40 I'd quit my last job and scaled to £126K in my first full year. Now at 49, with 250+ students, 500+ discovery calls, and two viral videos with over 435,000 combined views, I built the Heart Brand Blueprint because I couldn't find this program when I needed it.
No bro-marketing. No overnight promises. Just someone who's lived every step of this path — and wants to walk it with you.
Two of my YouTube videos have gone viral, reaching over 435,000 views
What It's Like To Work With Steven?
This is what happens inside the Tuesday Mastermind.
Real people. Real moments. Real transformation.
What People Say About Steven When He Is Not In The Room!
"The Heart Brand Blueprint Is
In A League Of Its Own"
This is NOT just about making videos, it completely changed how I think about my brand, my story,
and my place in the world.
Sherri - Artist & Entrepreneur
"Steven Gave Me The Tools
To Make An Impact"
Steven showed me how to share my story &
message from the heart, simplify my
thoughts and connect with people.
Behrooz - Doctor & Entrepreneur
This Is What's Happening Inside
The Community Right Now
MY PROMISE TO YOU
Our Heart-Driven Guarantee
I show up every Tuesday without fail.
I pour into this community every single week.
And I back that commitment up with this:
Complete all 12 modules. Attend the Tuesday Mastermind sessions. Create your first 12 videos. Build your content roadmap.
If you do the work and don't see the results you came for.
I won't refund you and walk away.
I'll keep showing up every Tuesday until you do.
That's not a money-back guarantee.
That's a I'm-not-letting-you-fail guarantee.
STILL GOT QUESTIONS
Frequently Asked Questions
12 modules across three phases — Awaken, Position, Champion — plus lifetime access to the Tuesday Mastermind, quarterly live sprints, the Secret Podcast, the Heart Brand Academy community, Founders Cohort replays, Courage Before Confidence program, and AI tools. Full details are on this page
Every session is recorded and available to watch back. You can also submit questions in advance. But showing up live is where the real breakthroughs happen — I would always encourage it.
No. YouTube is the vehicle. The destination is a lifestyle business. Rose sold $15,000 in coaching packages before her channel even launched — entirely through what she learned in the Tuesday Mastermind.
People over 40 who are still in a job, know they have something worth building, and are ready to show up and do the work. Not dabblers. Not passive learners. People who are done waiting.
Anyone looking for a get-rich-quick shortcut, a done-for-you solution, or a program they can consume without taking action. If you are not willing to show up, this is not for you — and I would rather you know that now.
Yes — $1,999 in full or 4 x $500. No hidden fees, no ongoing subscription, no catches.
The live cohort includes Monday live teaching sessions during the 100 days plus the Tuesday Mastermind plus DM support. The recorded version gives you the full recorded curriculum plus the Tuesday Mastermind. Both include everything else. Same price, same outcome.
This Is Your Second Season.
Don't Let It Pass You By.
Join the Heart Brand Blueprint
today and take the first step
towards building a brand and business
you love!
You've spent decades building experience, wisdom, and stories that matter.
The Heart Brand Blueprint gives you the roadmap, the community, and a coach in your corner every single week to turn all of it into a business you love.
The only question is whether you're ready to start.
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